Love me Tender – Website Design & Marketing Strategy
the brief…
Having redesigned their branding for Love me Tender, the client wasn’t sure where to go from there. I started with a simple website design which aligned with their new branding and showcased all the produce they currently sell and their suppliers.
Then I came up with the idea of a recipe hub using their produce. This could increase sales by adding links to each recipe allowing people to purchase items they need to make the dishes online and also letting them know which shops stock the produce. This idea can easily take advantage of the current trend of vegan and vegetarian cooking. The recipes could then be shared on social media across sites like Pinterest showcasing videos of how to prepare the dishes. These could run across Facebook and Instagram creating a buzz around new and exciting meals that could be created with Love me Tender produce. A very cheap and accessible way of getting the brand out there whilst also adding value to the site, creating new users daily.