Cocoa Tree – Branding
the brief…
To create a new independent brand for a chocolate shop based in Manchester that was no longer under franchise agreement. A new name, logo and colour scheme was needed and an updated style in order to modernise and attract a new calibre of customer whilst still retaining existing customers. The new brand had to appear up market, timeless and boutique, whilst also giving a touch of a handmade artisan feel, reminding customers that the chocolate is handmade on the premises using the highest quality, fresh ingredients.
Overall the message portrayed should be an indulgent cosy shop and café where customers can relax with a tasty beverage or shop for a beautiful unique treat or gift. As the shop would be embarking on an independent venture the whole brand had to be created on a tight budget so wherever possible savings had to be made. Not wanting to put existing customers off with the rebrand, it was not to appear too flashy or exclusive, but rather an education in chocolate origins and new flavours, welcoming to all who embrace it.