Coca-Cola European Partners – Advertising Campaign
the brief…
A simple but bold campaign to advertise Coca-Cola European Partners’ apprenticeship scheme. The campaign will be socially embedded as well as being produced in the form of posters and flyers to be handed out at education events. The campaign needs to appeal to 16-21 year olds looking for a career opportunity with apprenticeships offered in Law, Sales and Business. One poster must be designed to highlight the apprenticeships scheme as a whole.
Using an instagram/polaroid look and feel I designed some quirky funny ads. A dash of CCEP brand red was added into each picture as a nod back to the brand and the client was advised to advertise on social platforms such as snapchat and instagram to reach as much of the target audience as possible. Posters were also placed in the London Underground and flyers handed out at education events as planned.
The campaign was a huge success and the client was extremely happy. The project was even extended to a degree apprenticeship with a new image and tag line and a huge banner printed to hang on the side of the CCEP headquarters in London.